Description
A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma’s vision of “The New Retail”, where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever.
We unpack how a perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services.
The long battle between bricks and clicks is over, and the winner is The New Retail .
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